Destination Riverland is the peak tourism body for the Riverland, South Australia. The vision for Riverland tourism is — “Confidence in tourism investment and excellence in tourism operations.”
Destination Riverland was established in October 2011 and immediately set about developing a 3 year Strategic Plan to grow tourism and boost our economy by increasing visitor numbers to this great river tourism region.
Our volunteer Board is currently chaired by Deb Alexander, and comprises seven local business leaders from across our region. Our board members are: Brenton Pankhurst, Miriam Griffen, Matt Major, Jenny Semmler, Liz Frankel, Frances Asher and Lynda Schenk.
Destination Riverland have a strong working partnership with the SA Tourism Commission and the four Councils that cover the Riverland tourism region. Our industry partners are growing as we work to support tourism operators by promoting the four major experiences that the region offers — food and wine, river and nature, history and heritage and art and culture. Destination weddings, backpacking and bird watching are growing markets for the region and they add to our already strong markets for water sports, golfing, house boating, canoeing, fishing and camping.
Destination Riverland was founded by the four Councils in the Riverland Tourism Region together with Regional Development Australia (RDA) Murraylands and Riverland who were determined to ensure that our proud river towns and tourism operators benefit from the presence of an independent regional tourism body. The four Councils provide the foundation funding that enables Destination Riverland to build new funding partnerships.
Destination Riverland is grateful to the RDA and the Councils of:
- Renmark Paringa, Mayor Neil Martinson
- Berri Barmera, Mayor Peter Hunt
- Loxton Waikerie District, Mayor Leon Stasinowsky
- Mid-Murray, Mayor Dave Burgess
Our tourism industry is made up of tourism businesses providing accommodation and experiences that help to strengthen the Riverland economy. Many Riverland residents today were once visitors to the region themselves — such is the appeal of the region’s climate and lifestyle. Our industry is strengthened by many proud Riverlanders who regularly host their friends and relatives and become great ambassadors for the region, and we hope this website will help to keep them informed of new and exciting things to do here.
For more information phone the Destination Riverland office on 08 8582 2003
Destination Riverland Stakeholders
Berri Barmera Council
In 2025 the Berri Barmera Council shall be part of one regional community, which is sustainable, growing and prosperous; where residents are enjoying a lifestyle and environment second to none.
Loxton Waikerie District Council
The District Council of Loxton Waikerie is committed to improving the quality of life and experiences of its residents and visitors through the maintenance and development of a vibrant and prosperous community
Mid Murray Council
We celebrate our rich and diverse country lifestyle that has been built on a strong economy. Our aim is to encourage a continuing vibrant community, family spirit, the ongoing protection of the River Murray and maintain our precious natural, cultural and built heritage.
Renmark Paringa Council
Committed to a sustainable future.
Regional Development Australia
Working with Federal, State and Local Governments, Business, Industry and the Community to facilitate business development and growth in our region.
SA Tourism Commission
The SATC’s purpose is to work with industry to deliver marketing, events and development programs that support tourism growth. Based in Adelaide, the vibrant capital of South Australia, the organisation works closely with representatives in the 11 key regions of the state to promote the state’s tourism assets.
Our vision identifies what we are striving to become: A dynamic, market focussed industry that through innovation, collaboration and professionalism will see the Riverland recognised as a world leader in warm climate wine production.
Houseboat Hirers Association
In part the role of the Association is to strengthen and formalise the houseboat industry with effective leadership and encourage the highest professional standards and to market houseboating as a desirable holiday, and to increase visitor numbers and length of stay by engaging in promotions or publicity, focusing strategies on product strengths in a manner beneficial to all members.